Social Lean Canvas
Purpose
Why you exist — the change you want to see in the world
Not filled in yet.
Impact
Your theory of change: how what you do leads to measurable impact
Not filled in yet.
Jobs to be done
What your customers are trying to get done — their needs and problems
Not filled in yet.
Solution
The product or service you offer
Not filled in yet.
Key metrics
How you measure progress, for both impact and economics
Not filled in yet.
Unique value proposition
Why customers choose you — a clear promise
Not filled in yet.
Advantage
Something that can't easily be copied or bought
Not filled in yet.
Channels
How you reach customers and deliver value
Not filled in yet.
Customer segments
Who pays, and who benefits if they're different
Not filled in yet.
Cost structure
The most important costs
Not filled in yet.
Revenue streams
How money comes in
Not filled in yet.
Done — you knowAssumption — needs testingEmpty
Go deeper into the customer side in the customer model →·Break Impact down into an impact model →
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