Customer model
Customer segments
Who pays, and who benefits if they're different
Not filled in yet.
Early adopters
The customers who need it most and want to be first
Not filled in yet.
Jobs to be done
What your customers are trying to get done — their needs and problems
Not filled in yet.
Existing alternatives
How customers get the job done today, without you
Not filled in yet.
Unique value proposition
Why customers choose you — a clear promise
Not filled in yet.
Solution
The product or service you offer
Not filled in yet.
Done — you knowAssumption — needs testingEmpty
Customers, jobs to be done, value proposition and solution are the same blocks as on the canvas. View Social Lean Canvas →