Kickfix - 3/8-26
Value Proposition
Value map — what you offer
Products & services
What do you concretely offer?
Not filled in yet.
Pain relievers
How does the offer relieve the customer's problems?
Not filled in yet.
Gain creators
How does the offer create value or gains?
Not filled in yet.
Customer profile — who you offer it to
Customer jobs
What is the customer trying to get done, solve, or achieve?
Not filled in yet.
Customer pains
What risks, obstacles, and frustrations does the customer face?
Not filled in yet.
Customer gains
What outcomes and benefits does the customer want?
Not filled in yet.